Taking an average of around eight months, study start-up can be subject to a wide variety of delays that impact study costs and timelines. In effort to reduce this average, […]
The post Reducing Study Start-Up Times: Quality Improvement Practices at a Site Management Organization appeared first on ACRP.
Clinical study start-up is a complex process, involving many moving parts, which can sometimes feel overwhelming. Using strong project management skills to follow a clear road-map, with well-defined workflows, can […]
The post Applying Project Management Best Practices to Accelerate Study Start-Up Timelines appeared first on ACRP.
Collection of sensitive personal data is a cornerstone of clinical research involving drugs and medical devices. However, if the personal data relates to European Union (EU) or United Kingdom (UK) […]
The post Research, Innovation, and Compliance in the EU and UK: A Data Privacy Roadmap appeared first on ACRP.
Independent investigators play a vital role in advancing translational “bench to bedside” research to improve human health. Setting up an investigator-initiated research program (IIRP) can encourage and support these investigators […]
The post Setting Up an Investigator-Initiated Research Program: Benefits and Lessons Learned appeared first on ACRP.
Historically, the vital task of assigning study coordinators to clinical trials has relied on a research leader’s experience and intuition. The realities of today’s challenging studies—with increasing complexity and tightening […]
The post A New Approach to Assess and Manage Study Coordinator Workload appeared first on ACRP.
The adoption of the ICH E6(R3) Guideline for Good Clinical Practice marks a defining moment in the evolution of clinical trial execution. As someone committed to advancing quality and innovation […]
The post Embracing the Future: Reflections on the Release of ICH E6(R3) appeared first on ACRP.
In this season of wish lists and resolutions, moving seamlessly cross-communicative clinical trials technologies that can be utilized across sites and sponsors on an ongoing basis from the “nice to […]
The post Can a Technology Reboot Help Sites, Sponsors, Patients, and Others Talk Seamlessly? appeared first on ACRP.
The U.S. Food and Drug Administration (FDA) is highly supportive of clinical trial innovation, including advancing study design, conduct, and reporting within the global ecosystem. In recent years, there have […]
The post Mitigating FEAR in Clinical Research Innovation: ‘Face Everything And Rise’ Together! appeared first on ACRP.
Many current trends in clinical research will likely continue regardless of the upcoming changes in the White House. The need to incorporate technology into our clinical trials processes, alongside a […]
The post Preparing for Changes at the FDA: Possible Impacts of a New Administration appeared first on ACRP.
As Christina Brennan, MD, MBA, CCRC, FACRP, begins her volunteer duties as the 2025 Chair of the ACRP Board of Trustees, she took time to answer some questions about her […]
The post A Visit with Christina Brennan, the 2025 ACRP Board of Trustees Chair appeared first on ACRP.
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Join this exclusive Reuters Events webinar to hear industry experts discuss how to:
• Harness AI-powered automation to streamline processes, unlock insights, and refocus personnel on high-value work
• Provide flexible participation models and optimize technology for intuitive, engaging patient experiences
• Instill quality and compliance from study design through availability to drive patient centricity
• Accelerate data collection and availability to fuel faster analytics and decision making
Physicians are on the front line when it comes to treating patients. They are often in the best position to improve patient care. And many believe that giving physicians greater access to real world evidence (RWE) will only help them make better-informed treatment decisions for the benefit of their patients.
RWE -- medical evidence generated during patient care, such as hospital review charts and electronic medical records (EMRs) – yields insights into what actually happens in everyday practice and creates a patient journey, or history, that provides important background for a physician determining a patient’s treatment.
Pharmaceutical companies should generate and transform RWE for the benefit of physicians, using technology to better enable physician-centered research. But they face a number of barriers, including the physicians’ lack of time to do much other than meet with their patients.
Engaging physicians
The key for pharma is to drive a dialogue with physicians to show them how RWE and data can be used in real time to directly benefit their patients.
“It’s important to engage physicians and the rest of the health care team on this topic. The data are coming from health care settings in the real world. But we also must understand the challenges that physicians face, what they care about, and how they can align their incentives with other folks’ incentives across the health care sector,” says Jason Lott, Vice President Global Integrated Evidence Generation, Specialty Medicine, Integrated Care, at Bayer.
“The health care community hasn't been as engaged in real world evidence topics from the biopharma side as we would like them to be. Physicians are first and foremost caring for the patients in front of them. We have to understand that perspective and always anchor ourselves in terms of the delivery of safe and effective patient care that recognizes the complexity of these health care systems and environments that physicians are living in,” he adds.
“We certainly want to understand what (the physicians’) workflows are like, and what (the physicians’) processes are like from a technology perspective,” says Lauren Becnel, Head of Real World Evidence, Evidence Generation Platform, at Pfizer. “We want to create a virtuous cycle in which we are starting to realize some of the goals that have been laid out by the FDA.” (In August 2023, the Food and Drug Administration finalized guidance on real-world evidence in drug approvals.)
Becnel wants to make the use of RWE “smooth and easy” for physicians. But for physicians to use the data, it has to be meaningful. “That means that it has to have a semantic set of meanings. We have to understand anyone who creates or uses it. What does this term, or what does this data element mean? And then we have to have syntactic agreement. How is it structured? Is it numbers, or is it text?
“The way that we talk about similar concepts can differ dramatically. So we're very interested not only in tackling the process and the people perspective, but also how to create that shared meaning in a way that's not disruptive of clinical care,” she explains.
Barriers ahead
But there are barriers to be overcome. “We want clinical trials to be simple, faster, and close to the real world, but it's hard to do that. Bringing a programmatic component into a clinical trial is hard, but that's the direction we want to go -- to combine clinical care with clinical research and the clinical trial,” says Xia Wang, Head of RWE Early Solutions, Global Real World Evidence and Digital Sciences, at UCB.
Wang believes that physicians play a key role in bringing clinical research into the clinical care world. She is concerned about motivating and supporting them, and providing them with data that is meaningful and which will help them make treatment decisions. “We need data that is really good and high quality data that we can trust as a good foundation to do that research,” she adds.
Another issue involves how some physicians may not trust the evidence and data because they don’t know how it’s being assimilated, or they believe that there are gaps in the data, according to Sajan Khosla, Executive Director, Head of Real World Evidence, at AstraZeneca.
“But once you start to iterate and cycle with the clinicians and show them where the gaps are and how the data can be used in real time…that erodes the barriers. Ultimately, that starts the conversation as to using those systems to help us in different dynamics. This is the opportunity that we have to start to erode the barriers,” he adds.
Becnel concurs with Khosla that many physicians do not trust the data. She indicates that establishing a set of standards around RWE and data would give them more confidence that RWE and data can be trusted.
Becnel also is concerned that many of the data elements that are needed aren't necessarily now used in care. “For research in oncology, we desperately care about things like progression and response, as do physicians. But not in every system are those things collected as independent and unique, discrete data. They're in images and other forms of data.”
Structure key elements
Researchers rely on human beings, automation, and natural language processing to power the deep review of medical records to gather those data elements, according to Becnel. It would be helpful to structure the key elements that are going to be drivers of research outcomes, while at the same time helping physicians understand their own patient outcomes, without disrupting the workflow.
Becnel indicates that a coalition comprised of physicians with available time, scientists, and other cross-functional parties who share an end goal of improving the health lives of patients, could work together to get the right processes in place.
Charting challenges
Lott believes that charting also is an issue. “Unfortunately, the chart became as much about supporting billing as it was charting accurate information. I certainly understand the skepticism that folks have with respect to data, knowing in real time that you have lower fidelity data.”
He says biopharmaceutical companies should partner with other health care system stakeholders to identify the barriers that physicians, care givers, and patients are facing, and to better understand the diffusion of technology. They could play an important role in helping to adopt common data standards, deploying technology to the EMR, innovating in the chart, and capturing standardized data elements.
“We need to find a mechanism whereby these EMR systems are not seen as administrative systems, but as capabilities and tools to help them to have scaled care,” adds Khosla.
A vision needed
“We need to set up the framework. It seems like we're all tackling the same barriers from different angles,” says Khosla, who feels it’s important to determine an objective and vision as to how to use data for research and clinical purposes and ensure that physicians and researchers trust the data. “How do we make sure that we're incentivizing the use of data in a way that it can be utilized?” he asks.
Wang explains that it is important to understand the patient journey and disease progression, and that’s where RWE and data come into play. In the end, building trust, understanding, and collaboration between pharma and physicians will lead to new data and the greater use of technology that eventually may lessen a physician’s workload, she notes.
Lott indicates that physicians can be motivated and incentivized by feedback from patients and other stakeholders that can help physicians understand what type of care they’re delivering. It also would be helpful for physicians to see that the data will be used to understand disease better, who should be receiving therapy, and to tackle the pragmatic challenges facing physicians and other health care providers daily.
Working with individuals
But technology and automation alone may not always make RWE and data available to physicians, according to Becnel. Many times, it will require working with individuals on a one-on-one basis. Often it will require a mix of technology and individual support.
Lott sees opportunities in getting the attention of physicians by applying algorithms to real word data, for example from EMRs, for modeling purposes. The models might show the results for patients if they received alternative treatments or no treatment at all.
Biopharma should further calibrate clinical trials to reflect the real world for patients and physicians. “How can we deploy tokenization to have a seamless transition from the trial into the real world? That experience can be captured in a way that extends the external validity, generalizability, and transportability of these trial results,” Lott says.
“I think we can make intentional efforts to further that trust. Physicians will have a greater choice and more willingness to partner in innovative approaches which marry real world data with primary evidence generation and (clinical) trials,” Lott explains.
“That’s a new frontier. We’re seeing a confluence of regulatory changes, of the methods, the technology, the data standardization, and the algos (algorithms). Now we move on to see how we can further that trust at the physician level and take the next step in terms of how we're generating evidence,” Lott adds.
Hear industry experts discuss how to:
• Leverage patient insights to accelerate drug development and boost personalization, resulting in faster access to medicines, enhanced adherence rates, and heighted trust in your company
• Bridge the gap between patient engagement and drug development through the power of data analytics and AI, facilitating faster research, predictive, accurate trials, and streamlined regulatory approval
• Expand the diversity of your participant populations through redesigned protocols, expanded DCTs and innovative trial designs that are rooted in patient centricity
Conventional AI detects a pattern and produces an output. Generative AI continually evolves an output through language. For life sciences, this opens up all sorts of opportunities across each stage of bringing a therapy to market -- whether that's reviewing research, designing a clinical trial or preparing data for regulatory submission and approval. The most immediate impact, however, could be found within a life sciences organization's commercial function. Roles within sales and marketing are ripe for augmentation and transformation due to the ability of large language models (LLMs) to dynamically generate content.
In this webinar, industry experts will provide a comprehensive overview of generative AI's impact on sales and marketing functions and discuss how these innovations can be leveraged to stay ahead in this competitive market.
Panelists will share their perspectives on:
Practical use cases that life sciences commercial teams can adopt to harness the full potential of generative AI in key areas, including customer care, marketing operations, sales force effectiveness, and creative and product design.
Watch this webinar to hear industry experts share their perspectives on how an end-to-end platform can:
It’s well known that the biggest barrier to CGT commercialization is growing cost. Structural complexities, combined with a lack of standardization across the industry drive up expense and threaten to price out the patients that need them most.
Hear from industry experts Martha Rook, Chief Technical Operations at Insitro; Craig Malzah, VP, Technical Operations at REGENXBIO; Alessandro Linciano, Site Manufacturing Science & Technology Head, Cell & Gene Therapy at Novartis and Thermo Fisher Scientific as they share their expert knowledge and insights.
You’ll learn how to:
. Collaborate and share examples of GMP to establish industry-wide standardization and enable CGT usage as a frontline therapy
. Understand the benefits of digitalization in the supply chain, such as in therapy development and in the custody chain, to enhance your own process
. Partner with solution providers to identify pain points in the manufacturing process and strategize to remedy them
Drive improved minority health outcomes with HCP education and targeted data gathering
While rapid flux has characterised our past few years of industry growth, so has mounting awareness of the significant health disparities and inequities compromising our healthcare systems.
In the face of unprecedented urgency and stakeholder buy-in, the onus is on pharma to ensure health outcomes are improved for all underserved patient populations. And with HCPs playing a critical role in reaching – or not reaching – minority communities, it’s our responsibility to work together to bring about a more equitable distribution of healthcare. From raising HCP awareness of minority patients’ barriers to healthcare, to capturing the right data to enable informed decision-making, and leveraging innovative technologies that pinpoint where support is needed most, a multi-pronged outreach strategy is essential to making a positive impact.
That’s why Reuters Events has convened industry experts from AstraZeneca, Johnson & Johnson, Pfizer and Healthcare Consultancy Group to share how you can elevate the conversation around health inequities and disparities and ensure health outcomes are improved across all underserved patient populations.
Join at 10am ET / 3pm BST / 4pm CET on Tuesday, June 14 to gain key learnings, including:
• Discover why health disparities and inequities should matter to the medical communications industry, and the role we all can play in addressing inequity
• Use data to identify health disparities, including access to healthcare, standard of treatments and care, and uneven health outcomes
• Deliver omnichannel education to raise awareness of health disparities among HCPs and better support those working in underserved patient communities
• Advocate for wider industry conversations around health inequities and identify solutions that will enable improved outcomes for minority groups
Our outstanding speaker line-up:
• Camille Hertzka, VP, Head of Oncology, US Medical, AstraZeneca
• Melissa Bishop-Murphy, JD, MBA, Senior Director and Co-Chair, Pfizer’s Multicultural Center of Excellence, Pfizer
• Shirley Sylvester, Senior Medical Director for Women's Health, Office of the Chief Medical Officer, Johnson & Johnson
• Moderator: Matt D’Auria, CEO, Healthcare Consultancy Group
The webinar will also begin with a short presentation from:
• Luke Cole, Senior Vice President, Digital Strategy, Engagement Group
• Ruthline Laylor, PhD, Executive Director, Medical & Scientific Services, Chameleon
• Victoria Malek, MD, MSc PH, Physician & Senior Consultant in Global Market Access, Lumen Value & Access
Utilize technological advancements, upscale your medical congress strategy and garner the most meaningful insights
Medical Affairs teams are taking a dramatic shift in the way they plan for conferences in 2022 and beyond. In an increasingly unpredictable post-pandemic world, MSLs are becoming more discerning over which conferences they attend and how much they travel. Many questions remain unanswered:
1. How can teams continue to gather meaning insights from conferences in a hybrid environment?
2. How can they meet new KOLs and DOLs to share important scientific information?
3. What is the best strategy to maximize engagement with HCPs and the different thought leaders?
Join Pfizer, Sanofi, Novartis and Within3 in this live webinar to learn:
• How technology can help teams develop a robust conference strategy for 2022 and help MSLs get the most out of congress
• How utilizing novel digital solutions will allow teams to capture and share actionable insights onsite, extending the impact MSLs make at annual congresses
• Plan early! Develop an engagement plan ahead of congresses by knowing what you want to MSLs to achieve and in turn extract the richest insights for your HCPs
• Identifying the best KOLs in a digital era to allow us to best structure the collection of insights
Empower marketing and commercial teams to adopt the capabilities needed to close the feedback loop
While everyone likes to claim that they are shifting to omnichannel marketing, we all know that it isn't as simple as it seems. With so many challenges ahead of us, from integrating fieldforce insights to automated next best action in digital marketing, there's a lot to focus on when orchestrating every customer touchpoint into one strategy.
With the needs and wants of our customers changing, it is vital that we empower our marketing and commercial teams to adopt the capabilities needed to close the feedback loop.
In this panel discussion, Merck, AstraZeneca, Takeda and Gilead will delve into the following business-critical topics:
• Orchestrate every customer touchpoint with a data-driven strategy to create a seamless customer journey
• Use your data to provide insights needed to maximize the value sales reps provide with their interactions with HCPs
• Close your feedback loop and use this to predict a visionary journey for your ideal HCP
• Create a top-down and bottom-up strategy that empowers every digital and in person channel
• Create a culture that is comfortable to fail fast, allowing for agility in your approach towards the evolving market
Survey the impact of CGT market growth on the healthcare system, HCP referrals and wider pharma.
Despite its novelty, cell and gene therapy is already sending shock waves across pharma. The innovative technology it employs promises many patients with debilitating illnesses a cure, and for this reason, many hope CGT will soon become a frontline therapy. Yet as more products gain approval quickly and the industry expands, navigating the CGT space will bring critical challenges. While market access and commercialization teams with a lack of experience in the space struggle to stabilize and scale up delivery networks, access and reimbursement models, the healthcare system will need to adjust to the operational toll of expansion.
So, what can pharma do to avoid this functional disaster? CGT companies must stay diligent, adapt to a saturated market and learn how to stand out from their competitors to avoid getting left behind and ensure patients benefit from all of CGT’s potential gains.
That’s why Reuters Events are convening experts from ASC Therapeutics, bluebird bio, Iovance and Legend Biotech to ensure you’re prepared for the future of CGT expansion. Join our exclusive discussion on the 29th June at 10am EST to gain vital insights on their predictions for what the cell and gene market will look like upon its expansion and how this will alter other elements of pharma at large to create a new future for CGT.
Learnings will include:
• How to utilize cell and gene therapy industry forecasting to accommodate for and aid the process of internal scalability and upgrading commercial skillsets.
• What both people within and outside the industry, such as hospitals, treatment centers and CMO’s, will have to do to prepare to ensure they’re able to adapt to the changing shape of pharma so they don’t get left behind.
• What indicators industry leaders use to measure sector success and how the predicted growth of the advanced therapy sector will influence healthcare providers, referrals, and pharma at large
• Explore what the future of CGT may mean for your commercial, market access, medical affairs, manufacturing, regulatory or reimbursement role in traditional pharma and understand how industry change will affect your day-to-day tasks.
Reduce barriers to gathering and analyzing clinical trial data with cutting-edge data solutions for faster drug discovery and a patient-centric experience
Despite advances in scientific research and medical technology, the clinical trials process has become slower and more expensive over the last decade. As the amount of data grows at an exponential rate, a cloud-based data foundation has been key to transforming the drug discovery process and enabling a more diverse, patient-centric trial experience.
Join our latest Reuters Events webinar with Google Cloud, Novartis, AMPEL, Asklepios and Pfizer to learn how data-driven innovation is reshaping clinical trials and paving the way towards faster drug discovery, more diverse patient enrolment and improved patient retention.
Key learnings include:
- How the increased digitalization of patient healthcare data may help to improve health with high-quality real-world evidence and more effective clinical trials.
- How to enable decentralized clinical trials with scalable RWE and collaboration solutions.
- How to enable patient-reported data in a regulatory-compliant manner through cloud technology
- Methods to efficiently store, de-identify, aggregate, and analyze complex data sets across clinical trial sites.
Bringing a new product to market is complex, and launching in a new market is even more so. Within the post pandemic environment, there is a lot we can do to virtually to ensure effective drug establishment and distribution, from out-licensing, partnerships, virtual ad boards to engaging with payers and customers. Hence, opportunities to execute an effective product launch is within your reach.
To secure a successful commercialization strategy, we must educate, motivate and communicate with all stakeholders from across the launch journey, to maximize launch impact. Whether you're launching into familiar or unfamiliar markets, engaging key decision makers must happen as early as possible, in order to navigate the regulatory and market access landscape. From pre to post product commercialization, we must build relationships, drive new collaborations and leverage launch synergies to streamline product reviews and ensure appropriate uptake.
In this session the panel we will explore the key decisions that pharmaceutical companies should be considering early in the product journey, to ensure a successful end-to-end launch campaign.
Business-critical insights from Merck, CSL Behring, Takeda and Innomar Strategies include:
• Effectively navigate the complexity around regulatory and market access submissions to execute a product launch campaign on time
• Discuss various approaches for salesforces to adapt to different launch strategies, in a virtual environment, to create more agile and versatile commercial models
• Leverage RWE generation for use in health technology assessments to optimize access
• Upscale your Patient Support Strategies (PSP) and logistics models to support your molecule and its lifecycle, through an integrated digital and human PSP model
• Review a real-life Canadian case study illustrating how to unlock your product potential upon regulatory approval and commercialization
Find your competitive advantage through future proofed commercial objectives, data interoperability, and ROI on investment
As pharma adopt a more customer-centric approach to market differentiation, the individual preferences of HCPs are more important than ever. However, as expectations have evolved so too have our challenges, and our competitors.
From aligning data sources to micro-segmentation, engagement mapping, and customer profile optimisation, we need to keep on top of both cultural and capability requirements if we are going to capture limited HCP attention, prove ROI and deliver senior buy-in.
But how?
Join Sanofi, Novartis, Novo Nordisk, Sitecore and FCB Health as they explore how to unify sources through a 1st party data platform, optimise customer profiles and build a deeper understanding of HCP preferences to enable hyper-segmentation, automation, and real-time targeting:
• Foster a culture of customer-centricity: Empower your team with the soft and technical skills needed to deliver industry-leading digital engagement
• Align legacy data sources, enable cross-functional omnichannel strategy and apply AI, ML and predictive modelling for deeper customer understanding
• Implement process-first personalisation: Optimise your business intelligence through complete campaign monitoring to exceed your digital goals
• Prove project value: Develop lean, targeted, and orchestrated campaigns with clear KPIs that deliver tangible ROI
Design for the patient and architect for flexibility while meeting data privacy and compliance needs
Patient services done right hold the promise of increased adherence and better health outcomes. Yet despite increased investment, fragmented execution, often by brand or by service, has led to gaps in delivery of patient value. Patient and data led design and implementation present an opportunity to elevate your patient services to meet their needs while also capturing value of this investment.
Join Novartis, Otsuka, Travere Therapeutics and Salesforce to learn how big pharma and smaller biotech are reimagining their patient services strategies and re-structuring to lead to a more effective function.
You’ll learn how to:
• Look more holistically at your patient services strategy to ensure you go beyond basic support to improve experience and ultimately adherence
• Overcome challenges in compliance-driven patient support services, including design of programs around the patient, restructuring teams and avoiding commercial influence
• Harness patient data for improved visibility of the patient journey to better identify adherence gaps and create opportunities to provide better support to patients
Accelerate recruitment, increase retention, and ensure diversity with DCT optimized co-creation
Engaging with participants to influence clinical research design is the standard for industry innovators. Our ability to gain participant feedback in design, throughout the life of the study and at close-out is a way our industry can “be,” not just “say,” we are patient-centric.
This approach is available to our industry and being utilized today to enhance traditionally designed and decentralized research studies. The benefits are obvious, but the solutions have historically been challenging to collect, listen to and incorporate. That is now changing via the intersection of participant engagement science, decentralization, and digital technologies.
This session will explore how you can utilize this approach to differentiate your research study and be patient-centric.
Join LEO Pharma, Sanofi, THREAD, Modus Outcomes, People with Empathy (patient advocacy), and InVibe as they discuss:
• How co-creation differs in traditional design versus decentralized clinical studies
• Operational approaches to gain and implementing feedback in design
• How to gather and implement iterative patient feedback in ongoing trial design
• Balance patient, caregiver, and healthcare system requirements to ensure retention and diversity
• Understand how patients value and assess novel endpoints in studies